The latest add for Blur, the upcoming action racer from Bizarre Creations and Activision, takes a page out of SEGA'S old handbook. In the commercial we are given an obvious reference to Mario Kart, but one of the racers notices the real world cars of Blur speeding by and wishes he too could be all grown up.

The commercial is slightly humorous, though it takes some kinda balls in marketing to take a pot shot at a title it has no hope of ever selling even half as many copies of combined on all platforms. Grown up racers can take a look over at wired, or not, whatever.

Latest Comments
Stephen J. Weber
May 21, 2010, 06:10 PM
Yep. That's a shot at Mario Kart alright.
May 21, 2010, 06:59 PM
Rather humorous...
May 21, 2010, 08:24 PM
Haha, those fuckers! Forget Blur. Mario kart for the win!
May 23, 2010, 02:24 AM
Blur is truly better than Mario Kart. No offense.
May 23, 2010, 08:13 PM
Blur is truly better than Mario Kart. No offense.

In your dreams. :P
May 23, 2010, 10:01 PM
I won't even bother comparing a serious racer to kart racing :P

Buuuut, Mario Kart all the way!
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